Job Description

Dimax unifies insight-driven planning, creativity and technology to help African focused businesses create winning digital marketing strategies that drive growth. Our expertise lies in helping B2C businesses in Central and West Africa (or those wishing to enter those markets) increase sales and brand exposure through robust strategies, creative campaigns and great online experiences. We help businesses adapt to the changing behaviour of the increasingly connected African consumer by delivering bespoke, flexible strategies and training, which enable companies to create quality products, services and experiences to better serve their customers. Our dynamic team has a wealth of international experience and local knowledge. We love to work with ambitious companies that have a committed desire to grow and evolve.

We're seeking a dynamic Marketing Associate with a strong business development mindset to drive lead generation, brand awareness, and sales growth. This hybrid role requires a blend of marketing and sales skills to identify potential clients, nurture relationships, and support the sales pipeline.

Key Responsibilities

Marketing Functions:

• Develop and execute digital marketing campaigns to drive leads and brand visibility
• Manage social media platforms, create engaging content, and track engagement metrics
• Assist in content creation (blogs, email campaigns, whitepapers, case studies)
• Conduct market research and competitor analysis to identify new opportunities
• Support event planning, webinars, and promotional activities

Sales Development Representative (SDR) Functions:

• Identify and qualify potential leads through outbound calls, emails, and LinkedIn outreach
• Conduct initial conversations with prospects to understand their needs and pain points
• Schedule meetings and demos for the sales team with qualified leads
• Maintain and update the CRM with lead interactions and pipeline status
• Collaborate with sales and marketing teams to optimize lead-generation strategies

Qualifications & Skills

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 1-3 years of experience in marketing, sales, or a similar role
• Strong understanding of digital marketing, lead generation, and sales development strategies
• Excellent verbal and written communication skills
• Proficiency in CRM tools (e.g., HubSpot, Salesforce) and marketing automation platforms
• Ability to work independently and collaborate with cross-functional teams
• Results-driven mindset with a strong focus on meeting and exceeding targets

Benefits

• Competitive salary and performance-based incentives
• Opportunities for professional growth and career advancement
• Collaborative and dynamic work environment
• Ongoing training and development opportunities

How to Apply

If you are a motivated individual looking to grow your career at the intersection of marketing and

sales, we’d love to hear from you! Please send your resume and a brief cover letter to [email protected]

Mode Of Applying

Send your resume/CV to [email protected].

Take a look at the Dimax website here.

Closing Date: 30th May. 2025